What’s Happening In Souvenirs – May Edition

What’s Happening In Souvenirs – May Edition

Industry news, expert insights and exclusive content, welcome to IGES’s Monthly Newsletter From tempting the tourists to sussing out the real deal in Made in America, museum merchandising tips to surviving a retail Apocalypse, here are some great reads to explore....
In tribute to Jerry Mayer

In tribute to Jerry Mayer

On March 7, 2019, John Gerald “Jerry” Mayer passed away after a short illness. Jerry was born on March 10, 1938 and raised in Toledo, Ohio. He served his country in the U.S. Army Reserve, worked as a lineman for Ohio Bell and founded several companies including...
3 Tips to Support Tourist Stores Despite Bad Weather

3 Tips to Support Tourist Stores Despite Bad Weather

  Snow, sleet, sunshine or storms, retailers must embrace weather in order to embrace store sales.  This is particularly the case for tourist based merchants who rarely have the chance to welcome customers again if the weather is not in their favor – thus,...
Easy to Implement Merchandising Tips for Museum Stores

Easy to Implement Merchandising Tips for Museum Stores

  Over the past 10 years, travel retail has grown by 8.4 percent each year and among the sectors of travel retail that influence this are museums and more specially, museum stores. Keeping this in mind, the opportunity for museum merchants to strengthen their...
3 Ways to Attract Repeat Sales from Tourists

3 Ways to Attract Repeat Sales from Tourists

  Whether your store is located in a bustling city that attracts tourists year-round or you’re anchored to a tourist attraction such as a museum, amusement park or national monument, there is no denying the value of dollars that tourists can bring to your retail...
3 Tips to Keep Retail Sales Alive During the Winter

3 Tips to Keep Retail Sales Alive During the Winter

  Winter is a great time of year to capture consumer dollars that are being spent on seasonal décor and holidays. The importance of year-round sales is important for any retailer, yet as a tourist based business it’s likely your sales fluctuate between high and...
5 Tips To Merge Online and Offline Holiday Marketing

5 Tips To Merge Online and Offline Holiday Marketing

Consumers are already gearing up for holiday celebrations, and retailers should be prepared. With an estimated 30 percent of annual revenue coming from holiday season sales, it’s important for retailers to consider how they can maximize this time of year. To start...
How to Boost Tourist Driven Sales This Holiday Season

How to Boost Tourist Driven Sales This Holiday Season

  Pumpkin spice is in the air and before you know it, holiday shoppers will be filling up your store. It’s not so much a question of if consumers will spend money this holiday season — it’s a matter of where they’ll spend it. According to The National...
5 Evening Excursions To Enjoy While at the IGES Show

5 Evening Excursions To Enjoy While at the IGES Show

With a variety of buyer amenities, new exhibitors and local attractions to enjoy as part of your trip to the International Gift Exposition in the Smokies® (IGES), there is a lot to look forward to at the upcoming IGES Show. Taking place November 3-7, 2018, IGES...