5 Strategic Tips to Increase Souvenir Store Sales

5 Strategic Tips to Increase Souvenir Store Sales

Souvenir store visits seem to be a quick moment in time, but they add to customers’ destination experience make sure this experience lasts. Therefore, there’s a unique opportunity to make some strategic choices that increase souvenir store sales – and it...
How to Gain Customer Loyalty from Millennials

How to Gain Customer Loyalty from Millennials

The Millennial generation — people whose birth years range from the early 1980s to the early 2000s — are a part of the population that retailers simply can’t ignore. There are 80 million millennials in America alone that bring with them $200 billion in...
Social Media Tips to Help Increase In-Store Traffic

Social Media Tips to Help Increase In-Store Traffic

As a retailer, you know that consumers are more tech-savvy than ever before. It’s also no secret that e-commerce is booming – to the tune of more than $2.3 trillion. However, this doesn’t mean the end of brick-and-mortar stores. In fact, they’re actually thriving. In...
Realistic Technologies Independent Retailers Need to Know

Realistic Technologies Independent Retailers Need to Know

Consumer experiences are influenced in a variety of ways, including through technology. And just as technology influences consumers, it can also help merchants.  The reality is, a customer’s journey to buy is influenced from a variety of touchpoints – including...
3 Retail Realities That Support Traveling Customers

3 Retail Realities That Support Traveling Customers

Whether traveling for work or play – or even both – there are a variety of ways to help capture customer attention for those on-the-go. Among them include the three tips below to help support traveling customers. Tip #1: Offer Customers Personalization Who doesn’t...
What’s Happening In Souvenirs – May Edition

What’s Happening In Souvenirs – May Edition

Industry news, expert insights and exclusive content, welcome to IGES’s Monthly Newsletter From tempting the tourists to sussing out the real deal in Made in America, museum merchandising tips to surviving a retail Apocalypse, here are some great reads to explore....
In tribute to Jerry Mayer

In tribute to Jerry Mayer

On March 7, 2019, John Gerald “Jerry” Mayer passed away after a short illness. Jerry was born on March 10, 1938 and raised in Toledo, Ohio. He served his country in the U.S. Army Reserve, worked as a lineman for Ohio Bell and founded several companies including...