5 Ways to Increase Your Revenue in 2021

5 Ways to Increase Your Revenue in 2021

A comprehensive look at five ways museums, zoos, aquariums and national parks can recoup revenue or generate new earned income in 2021. Whether you are a cultural institution (like a museum, zoos and aquariums) or a travel-based organization like a national park,...
Using Google to Market Your Business Locally

Using Google to Market Your Business Locally

Large or small,  Google’s products for retailers are extremely important for building awareness of your business, developing your customer base, and driving in-store and online sales. Let’s start with some fast statistics and insights that I’ve learned over the...
Social Media Tips to Help Increase In-Store Traffic

Social Media Tips to Help Increase In-Store Traffic

As a retailer, you know that consumers are more tech-savvy than ever before. It’s also no secret that e-commerce is booming – to the tune of more than $2.3 trillion. However, this doesn’t mean the end of brick-and-mortar stores. In fact, they’re actually thriving. In...